Monday, March 31, 2008
Saturday, March 22, 2008
VOTE [1]
Campaign Design
-cultural design experience focus
Planning is central to any Public Relations campaign. Design a fresh campaign and you’re looking at loads of exposure for your brand, often in ways more effective than simply advertising. A public relations campaign brings together the forces of design and creativity within a marketing based approach. Many PR agencies these days join forces with graphic design companies to give them an extra edge when it comes to the design of more exclusive ideas. Often the concepts are unmatchable, exposing a new brainchild to represent the brand. They can print on-demand, eliminating the hassles of having to find the most desirable design company. For example, Public Relations company Zing Australia internally contract their own graphic designers. The basic principles of design can be employed in campaign development. When multiple mediums are implemented, the message will be further understood, for example, visual metaphors utilized for a more rounded user experience.
Research is the backbone of any good quality campaign. Decipher the market, the target audience and know the current situation behind the client’s need for a campaign. Decide how you will go about doing the research; your methods, timeline and what you wish to achieve through this research. You may even find a niche audience you didn’t know you had. Swarovski crystals merged with Revolution Eyewear to keep their ideas fresh and in turn, adopted Revolution’s audience. When IKEA furniture needed legitimacy in the design world, they targeted bloggers. Not only was this a cheap method to place editorial content, but the World Wide Web provided IKEA with a whole new audience.
When designing a PR campaign you need to establish your intentions and define your objectives. Knowledge is also the key to a successful campaign, so learn all you can about your client and the brand that you will be designing the campaign for. Discuss the history of their business, their goals and the message they wish to portray in life and through the campaign. If you understand the client’s message, the intended audience will understand the message. One objective of sandwich chain Subway’s 2006 campaign was to firmly establish them as owners of 'Subs'. Just as McDonald's had a Big Mac and KFC had the Bucket, they needed a product or language that was theirs (McGhee 1). However, you may recall that McDonalds released their “healthy” Deli sandwich range; suspiciously resembling a Subway sandwich, followed closely by KFC Subs. Another innovative idea was needed. In design terms, the new brief called for an instantly recognisable Subway product and needed to be seen as fresh and accessible. The new look and language formed the beginnings of their brand personality (McGhee 1). Subway began with its original black logo and changed to its current recognisable green logo to create a more “healthy and fresh” approach. They also partnered with Coca-Cola, who assisted in the growth of their brand identity.
”In any design thinking, resolve what message you want to send out to your public, and incorporate this into the campaign strategies” (Dugan 1). The President of the Nike brand once said, “Focus on saying less, but say it really well to generate more excitement than you might otherwise around a product. IKEA's message was that their product designs could make everyday life better. So they staged an outdoor exhibition throughout New York City, and placed their designs in everyday places; cushions on park benches, a couch in a bus shelter, hammocks strung up between trees on a street corner. This made it fun to wait for a bus, whilst also defining and promoting their key message.
In putting together a campaign strategy, the campaign director is seeking to construct a complex meta-narrative that sends a multiplicity of variations on the key campaign message to a variety of targeted audiences in various configurations by assorted media over the length of the campaign Is this a quote? (Johnston 411). Develop an exceptional insight into the brand, to outshine its competitors. If the brand has been around since the fifties, a campaign can be designed to re-launch it to show off its new packaging. You need strategies to promote and represent the brand. Make the promotion of your brand into an event. If you think you have a good idea, stick by it even if it’s deemed “crazy”. However, think about dropping it if it’s considered “insane”. Basically, just don’t be a toothless tiger when it comes to design and creation.
Find ways to turn your brand into art, as visual stimulus often provokes more attention than simply a bland media kit. Create more than just a funky logo. Breathe an identity into the campaign; give it a name. Design an event to be the climax of the campaign, and give it a catchy name. Turn Centrepoint Tower into a banana if need be (and if budget be). This will help when pitching your ideas to the media. Journalists feed off wild and fanatical names such as Ryvita’s “Big Taste, Mini Waste” campaign. Give out more than just a media kit; furnish a treasure hunt and you are bound to get more editorial content in major newspapers.
When you’ve completed all the previously mentioned groundwork for the campaign, analyse it. What are its strengths and weaknesses? What opportunities does it provide, and what threats need to be considered? What are the health and safety risks involved in putting a couch in a bus stop, for example. Make sure you have a clear timetable for the details of the campaign. When will brochures need to be sent out, what night is the launch; don’t leave room for error or memory wipes. Once the campaign is over, the work still isn’t finished. Evaluate the campaign and its effectiveness in relation to the original goals. This gives you the opportunity to improve the design for next time.
For a campaign to be successful, thoughtful design must be considered, whilst also using effective visual communication. The elements of planning and research must be applied carefully. Once the client’s goals and objectives are defined, a decision of what strategies and tactics will be used is in order. If designed well, campaigns will improve brand perceptions, give a little joy to jaded folks and cut the time they spend trying to outwit their neighbours.
Works Cited
Dugan, K. Nike’s Impactful Approach to Media Relations. September 20, 2007 http://prblog.typepad.com/strategic_public_relation/2007/09/nikes-impactful.html
Johnston, J & Zawawi, C. Public Relation Theory and Practice. Allen&Unwin 2004
McGhee, G. & Kiely, D. Subway: On a Roll: how the regional trial of a repositioned and re-branded existing product for UK sandwich chain Subway led to a fully integrated global communications success story. Frame Agency 2007
-cultural design experience focus
Planning is central to any Public Relations campaign. Design a fresh campaign and you’re looking at loads of exposure for your brand, often in ways more effective than simply advertising. A public relations campaign brings together the forces of design and creativity within a marketing based approach. Many PR agencies these days join forces with graphic design companies to give them an extra edge when it comes to the design of more exclusive ideas. Often the concepts are unmatchable, exposing a new brainchild to represent the brand. They can print on-demand, eliminating the hassles of having to find the most desirable design company. For example, Public Relations company Zing Australia internally contract their own graphic designers. The basic principles of design can be employed in campaign development. When multiple mediums are implemented, the message will be further understood, for example, visual metaphors utilized for a more rounded user experience.
Research is the backbone of any good quality campaign. Decipher the market, the target audience and know the current situation behind the client’s need for a campaign. Decide how you will go about doing the research; your methods, timeline and what you wish to achieve through this research. You may even find a niche audience you didn’t know you had. Swarovski crystals merged with Revolution Eyewear to keep their ideas fresh and in turn, adopted Revolution’s audience. When IKEA furniture needed legitimacy in the design world, they targeted bloggers. Not only was this a cheap method to place editorial content, but the World Wide Web provided IKEA with a whole new audience.
When designing a PR campaign you need to establish your intentions and define your objectives. Knowledge is also the key to a successful campaign, so learn all you can about your client and the brand that you will be designing the campaign for. Discuss the history of their business, their goals and the message they wish to portray in life and through the campaign. If you understand the client’s message, the intended audience will understand the message. One objective of sandwich chain Subway’s 2006 campaign was to firmly establish them as owners of 'Subs'. Just as McDonald's had a Big Mac and KFC had the Bucket, they needed a product or language that was theirs (McGhee 1). However, you may recall that McDonalds released their “healthy” Deli sandwich range; suspiciously resembling a Subway sandwich, followed closely by KFC Subs. Another innovative idea was needed. In design terms, the new brief called for an instantly recognisable Subway product and needed to be seen as fresh and accessible. The new look and language formed the beginnings of their brand personality (McGhee 1). Subway began with its original black logo and changed to its current recognisable green logo to create a more “healthy and fresh” approach. They also partnered with Coca-Cola, who assisted in the growth of their brand identity.
”In any design thinking, resolve what message you want to send out to your public, and incorporate this into the campaign strategies” (Dugan 1). The President of the Nike brand once said, “Focus on saying less, but say it really well to generate more excitement than you might otherwise around a product. IKEA's message was that their product designs could make everyday life better. So they staged an outdoor exhibition throughout New York City, and placed their designs in everyday places; cushions on park benches, a couch in a bus shelter, hammocks strung up between trees on a street corner. This made it fun to wait for a bus, whilst also defining and promoting their key message.
In putting together a campaign strategy, the campaign director is seeking to construct a complex meta-narrative that sends a multiplicity of variations on the key campaign message to a variety of targeted audiences in various configurations by assorted media over the length of the campaign Is this a quote? (Johnston 411). Develop an exceptional insight into the brand, to outshine its competitors. If the brand has been around since the fifties, a campaign can be designed to re-launch it to show off its new packaging. You need strategies to promote and represent the brand. Make the promotion of your brand into an event. If you think you have a good idea, stick by it even if it’s deemed “crazy”. However, think about dropping it if it’s considered “insane”. Basically, just don’t be a toothless tiger when it comes to design and creation.
Find ways to turn your brand into art, as visual stimulus often provokes more attention than simply a bland media kit. Create more than just a funky logo. Breathe an identity into the campaign; give it a name. Design an event to be the climax of the campaign, and give it a catchy name. Turn Centrepoint Tower into a banana if need be (and if budget be). This will help when pitching your ideas to the media. Journalists feed off wild and fanatical names such as Ryvita’s “Big Taste, Mini Waste” campaign. Give out more than just a media kit; furnish a treasure hunt and you are bound to get more editorial content in major newspapers.
When you’ve completed all the previously mentioned groundwork for the campaign, analyse it. What are its strengths and weaknesses? What opportunities does it provide, and what threats need to be considered? What are the health and safety risks involved in putting a couch in a bus stop, for example. Make sure you have a clear timetable for the details of the campaign. When will brochures need to be sent out, what night is the launch; don’t leave room for error or memory wipes. Once the campaign is over, the work still isn’t finished. Evaluate the campaign and its effectiveness in relation to the original goals. This gives you the opportunity to improve the design for next time.
For a campaign to be successful, thoughtful design must be considered, whilst also using effective visual communication. The elements of planning and research must be applied carefully. Once the client’s goals and objectives are defined, a decision of what strategies and tactics will be used is in order. If designed well, campaigns will improve brand perceptions, give a little joy to jaded folks and cut the time they spend trying to outwit their neighbours.
Works Cited
Dugan, K. Nike’s Impactful Approach to Media Relations. September 20, 2007 http://prblog.typepad.com/strategic_public_relation/2007/09/nikes-impactful.html
Johnston, J & Zawawi, C. Public Relation Theory and Practice. Allen&Unwin 2004
McGhee, G. & Kiely, D. Subway: On a Roll: how the regional trial of a repositioned and re-branded existing product for UK sandwich chain Subway led to a fully integrated global communications success story. Frame Agency 2007
Thursday, March 20, 2008
Race Relations – Aussie Pride
A Break from Fashion. The other side of Communication practice.
Hyphenated Identities: The Mixed-Race Public in Australia
With Australia’s fusing cultural shift, has blossomed an active public commonly referred to as those of “mixed-race”, among other terms. They are a people more than likely to be born in Australia, but have one parent of a certain ethnicity and the other parent of another ethnicity. They are a public who want to know if they are any less ethnic than their “pure” counterparts, where they fit in and how their identity is relevant to Australia’s changing society. These “hyphenated identities” are an emerging counter public whose roots arise from the continuous geographical shift and immigration of races.
Mixed Marriages from Colonial Times Until Now
There has long been a history in mixed-race marriages in Australia from its colonisation. When the first settlers came to Australia, there were plans to ship Pacific Islander women to the land as companions for the white males. However, this plan was not carried through and marriage began to occur with Aboriginal women. A lot of people did (and still do) use the issue of mixed-race children to discourage interracial marriages.
In the 1850’s, the Gold Rush brought a number of immigrants to Australian shores. Most common were the Chinese, who were already disliked, and even more so when they began to marry Australian women. The White Australia Policy was not abandoned until 1966, by the then Prime Minister Harold Holt. The next year, Aboriginals were given full rights and citizenship. In the United States at the same time, Black/White marriages became lawful in nineteen states. By 1971 governments were working towards a harmonic multiracial society. Italians and Lebanese have had high immigration rates since the sixties, and more recently Africans along with Middle Eastern migrants. With constant immigration from a plethora of countries onto Australian shores, immigrants are practically forced to integrate into the host community, resulting in the recent upsurge of mixed-race people in Australia.
Mixed peoples are further outcast by geographical ethno-cities, for example Sydney’s Chinatown and Little Italy, that constitute the suburbs of Haymarket and Leichardt respectively. These racial boundaries are a form of exclusion. Residential segregation between ethnicities has come about (especially in Sydney) often as a result of language barriers or lack of proficiency in English, notable excessively in Western Sydney. This may not be the case with children of mixed race, as often the common language between the parents is English.
Communication Practices and Discourse
In the distant future, as races constantly intermix, it seems it will be impossible to define ethnicity or race. I believe that the vocabulary when talking about ethnic mixing is limited. Their discourse shows that they are aware of their possible alternate identity. This can be shown as the product of the ever-increasing globalisation of the world.
Culture does creates a newness, entertainment and a solid base (among other things) for people. This creativity is healthy as long as it doesn’t lead to racism. Nationality seems to provide a topic of conversation, or entry into one for those of a single ethnic background. However, there is a struggle to find appropriate names for collective identities.
In the plight to categorise people by their cultural or ethnic characteristics we have forgotten the notion of basic human rights and have opted instead to define a person by their “race”. Perhaps we should all call ourselves simply Australians, creating a single national-ethnic identity, based on where you were born rather than your ancestry. However, if this is to be the case it will certainly take time, as race does still matter to most people. In a sense mixed-race people fit into the future meaning of culture and are evidence that resistance to change is futile. Although still a soft voice, biracial people demand a voice equal to their ethnic counterparts and a willingness of others to deconstruct their identity as an emerging public in cosmopolitan Australia.
Proud to be Australian
Hyphenated Identities: The Mixed-Race Public in Australia
With Australia’s fusing cultural shift, has blossomed an active public commonly referred to as those of “mixed-race”, among other terms. They are a people more than likely to be born in Australia, but have one parent of a certain ethnicity and the other parent of another ethnicity. They are a public who want to know if they are any less ethnic than their “pure” counterparts, where they fit in and how their identity is relevant to Australia’s changing society. These “hyphenated identities” are an emerging counter public whose roots arise from the continuous geographical shift and immigration of races.
Mixed Marriages from Colonial Times Until Now
There has long been a history in mixed-race marriages in Australia from its colonisation. When the first settlers came to Australia, there were plans to ship Pacific Islander women to the land as companions for the white males. However, this plan was not carried through and marriage began to occur with Aboriginal women. A lot of people did (and still do) use the issue of mixed-race children to discourage interracial marriages.
In the 1850’s, the Gold Rush brought a number of immigrants to Australian shores. Most common were the Chinese, who were already disliked, and even more so when they began to marry Australian women. The White Australia Policy was not abandoned until 1966, by the then Prime Minister Harold Holt. The next year, Aboriginals were given full rights and citizenship. In the United States at the same time, Black/White marriages became lawful in nineteen states. By 1971 governments were working towards a harmonic multiracial society. Italians and Lebanese have had high immigration rates since the sixties, and more recently Africans along with Middle Eastern migrants. With constant immigration from a plethora of countries onto Australian shores, immigrants are practically forced to integrate into the host community, resulting in the recent upsurge of mixed-race people in Australia.
Mixed peoples are further outcast by geographical ethno-cities, for example Sydney’s Chinatown and Little Italy, that constitute the suburbs of Haymarket and Leichardt respectively. These racial boundaries are a form of exclusion. Residential segregation between ethnicities has come about (especially in Sydney) often as a result of language barriers or lack of proficiency in English, notable excessively in Western Sydney. This may not be the case with children of mixed race, as often the common language between the parents is English.
Communication Practices and Discourse
In the distant future, as races constantly intermix, it seems it will be impossible to define ethnicity or race. I believe that the vocabulary when talking about ethnic mixing is limited. Their discourse shows that they are aware of their possible alternate identity. This can be shown as the product of the ever-increasing globalisation of the world.
Culture does creates a newness, entertainment and a solid base (among other things) for people. This creativity is healthy as long as it doesn’t lead to racism. Nationality seems to provide a topic of conversation, or entry into one for those of a single ethnic background. However, there is a struggle to find appropriate names for collective identities.
In the plight to categorise people by their cultural or ethnic characteristics we have forgotten the notion of basic human rights and have opted instead to define a person by their “race”. Perhaps we should all call ourselves simply Australians, creating a single national-ethnic identity, based on where you were born rather than your ancestry. However, if this is to be the case it will certainly take time, as race does still matter to most people. In a sense mixed-race people fit into the future meaning of culture and are evidence that resistance to change is futile. Although still a soft voice, biracial people demand a voice equal to their ethnic counterparts and a willingness of others to deconstruct their identity as an emerging public in cosmopolitan Australia.
Proud to be Australian
Image: Can't remember, possibly some graf artist in Newtown
Monster Children
Indie design culture meets surf lifestyle, who married fashion's half-sister's cousin and then found out their parents were a music festival, who had just given birth to alternative illustration. They castrated their advertisment of a brother, who had devastatingly just found out his girlfriend was a top 40 chart hit. They were deemed the next generation known as Monster Children.
Check it out in Oz.
And they don't even pay me to say that, so it must be good.
Image: Courtesy of Monster Children
Converse Renaissance
Chucks making a comeback from the alternative stigma they seem to have had for a while, to a more skate urban style that they originated from as a basketball shoe in 1917, but still retaining its rock edge. The All-Star shoes were popular in the late sixties, late eighties and now, reflecting a double decade trend reminiscent of leg warmers, peep-toe shoes and high-waisted jeans. They are now utilizing crazy fluoro colours with funk-tastic designs I see every time I window shop past General Pants. Love it.
Image: Courtesy of somehwere on the World Wide Web, probably Wikipedia
Forgotten People – Darfur
As the Darfur crisis heightens, there needs to be more the average person can do. Fashion industry types have greater buying power so it’s up to those passionate about the issue to get their voices heard.
Over 400,000 people have died, and more than that number are displaced people living in cluttered refugee camps. Children are growing up in rat-infested slums with dirty water in a continent that among other things, is already over-run with AIDS. The presence of the UN is not respected in the area. The Darfur Peace Agreement was signed in 2006, having little affect on the whole outcome.
In 2007 Designers for Darfur staged a fashion event collaborating with New York Fashion Week to raise money and awareness for the cause. Australia launched its Art exhibit featuring Sudanese artists. The “Forgotten People” project showcased artwork/installations to remember the people of Darfur. Currently it is only in Melbourne and I wish to extend it to Sydney. What is being done now? I mean, apart from cutting the number of African refugee entrances into Australia, which hopefully changed under the new Labor Government.
You can help too. Ask your local council to create an interactive Public Education Campaign, created to offer information, education and awareness to the public through various practical activities and informative handouts. Do you own an Art Gallery? Raise awareness through the Arts. Everyone desires something. Those suffering in Darfur desire freedom from their oppression, just as an Australian teenager desires a successful career.
Darfur Australia Network are currently running a campaign called Dream for Darfur, which correlates with the 2008 Olympics in Beijing. China is a major player in the Darfur crisis. China is currently supporting Sudan financially with a history that, like so many wars, stems from Oil. Fashion producers can alter China’s economic performance by boycotting use of their clothing sweatshops. It’s almost a case of karma, where each person’s actions has an equal and opposite reaction. Force China to stop their investments, in turn forcing the Sudanese Government to stop the genocide. Steven Spielberg has already resigned as Artistic Director for the 2008 Olympics.
Sydney fashion and art gurus can do something about it. Now is the time, as focus shifts towards China for the 2008 Olympics.
Check out
http://www.darfuraustralia.org/
Over 400,000 people have died, and more than that number are displaced people living in cluttered refugee camps. Children are growing up in rat-infested slums with dirty water in a continent that among other things, is already over-run with AIDS. The presence of the UN is not respected in the area. The Darfur Peace Agreement was signed in 2006, having little affect on the whole outcome.
In 2007 Designers for Darfur staged a fashion event collaborating with New York Fashion Week to raise money and awareness for the cause. Australia launched its Art exhibit featuring Sudanese artists. The “Forgotten People” project showcased artwork/installations to remember the people of Darfur. Currently it is only in Melbourne and I wish to extend it to Sydney. What is being done now? I mean, apart from cutting the number of African refugee entrances into Australia, which hopefully changed under the new Labor Government.
You can help too. Ask your local council to create an interactive Public Education Campaign, created to offer information, education and awareness to the public through various practical activities and informative handouts. Do you own an Art Gallery? Raise awareness through the Arts. Everyone desires something. Those suffering in Darfur desire freedom from their oppression, just as an Australian teenager desires a successful career.
Darfur Australia Network are currently running a campaign called Dream for Darfur, which correlates with the 2008 Olympics in Beijing. China is a major player in the Darfur crisis. China is currently supporting Sudan financially with a history that, like so many wars, stems from Oil. Fashion producers can alter China’s economic performance by boycotting use of their clothing sweatshops. It’s almost a case of karma, where each person’s actions has an equal and opposite reaction. Force China to stop their investments, in turn forcing the Sudanese Government to stop the genocide. Steven Spielberg has already resigned as Artistic Director for the 2008 Olympics.
Sydney fashion and art gurus can do something about it. Now is the time, as focus shifts towards China for the 2008 Olympics.
Check out
http://www.darfuraustralia.org/
Image: Courtesy of Darfur Australia Network 08
MTV Junkie
Why can I spend hours on end watching MTV? There must be a formula that gives it that McDonalds conglomerate type status that I can’t seem to resist. And how do they know to put day-long Jackass marathons when I have a day off? Take ‘The Hills’ for example. Or ‘Laguna Beach’ . Lauren is the epitome of the fashion intern. Working at Teen Vogue, she attends parties and events nightly. Oh L.A. My sweet Sydney is beginning to poach your style. Wednesday is the new Saturday. Nightly I see fashionistas parading the streets of the ever-trendy Kings Cross. I’m a hypocrite. Happy to admit, self-confessed superficial queen. Spying on chic clubbers one night, then joining them in a funky outfit with hooker heels the next.
But back to my addiction; these shows present a story that is supposedly fact-based. Often people think events on television are real, simple because they are on television. “Reality” TV also employs similar techniques in a supposedly non-scripted format so that viewers believe what they are watching is complete truth. I used to think the show was not real, until an Aussie came on the show. Sure they may have hired an actor, but we all remember Meryl Streep’s “a dingo ate my bab-ey”. I still don’t know if ‘The Hills’ is real. I’d be happy for someone to enlighten me, and as much as I don’t want to admit it, I’m an MTV junkie.
Recently, ‘Newport Harbour’ takes the spotlight. Second place awarded to ‘Maui Fever’, ‘Living Lahaina’ and too many more. Even more freakishly, I find myself referencing every day occurrences of my life to these shows. One night out I saw Justin Bobbys everywhere. These shows are portrayed as non-fiction, but is it fiction? A parody of the stereotypical Valley Girl. Or maybe they're just drawn that way, like Jessica Rabbit. Are the producers simply making a mockumentary out of me watching it? Candid camera style.
But back to my addiction; these shows present a story that is supposedly fact-based. Often people think events on television are real, simple because they are on television. “Reality” TV also employs similar techniques in a supposedly non-scripted format so that viewers believe what they are watching is complete truth. I used to think the show was not real, until an Aussie came on the show. Sure they may have hired an actor, but we all remember Meryl Streep’s “a dingo ate my bab-ey”. I still don’t know if ‘The Hills’ is real. I’d be happy for someone to enlighten me, and as much as I don’t want to admit it, I’m an MTV junkie.
Recently, ‘Newport Harbour’ takes the spotlight. Second place awarded to ‘Maui Fever’, ‘Living Lahaina’ and too many more. Even more freakishly, I find myself referencing every day occurrences of my life to these shows. One night out I saw Justin Bobbys everywhere. These shows are portrayed as non-fiction, but is it fiction? A parody of the stereotypical Valley Girl. Or maybe they're just drawn that way, like Jessica Rabbit. Are the producers simply making a mockumentary out of me watching it? Candid camera style.
Image: Courtesy of the Internet and its crazed phenomenality.
Wednesday, March 19, 2008
The Fluoro Revolution
Today’s fluoro fashion is what the seventies would be like if they had glow sticks on a mass scale. Psychadelic hues that blind your eyes with a catchy logo. It’s all you can see for miles at Australian festivals like Good Vibrations and Future Music. Even the Big Day Out wanted a piece of the action this year. I don't even need to mention the crazed sunglasses fad. Thick colourful frames, disposable yet fashionable pieces of plastic. Although targeted to a younger audience, I gave my dad some fluoro wear for his birthday, and make him wear it :).
I haven’t been overseas since the fluoro trend began spreading its wings on our shore, but it seems to me like it’s an Australian thing. Though please correct me if I’m wrong. Perhaps an appropriation of the popular construction worker culture who wear fluoros on a daily basis. Doing a year-long stint in a warehouse, I had to wear bright yellow fluoros which I actually thought brought out my skin tone nicely. However my co-workers didn’t take too kindly to their wardrobe obligation.
Talking to a few people who either just moved here from the States or were here on holiday, they thought that our fashion sense made us appear to steer towards alternative orientation, particularly for males. Not that there's anything wrong with that (Seinfield style), these people were quite vulgar in their terminology. But I quite love the fluoro revolution. What’s it like in your country?
I haven’t been overseas since the fluoro trend began spreading its wings on our shore, but it seems to me like it’s an Australian thing. Though please correct me if I’m wrong. Perhaps an appropriation of the popular construction worker culture who wear fluoros on a daily basis. Doing a year-long stint in a warehouse, I had to wear bright yellow fluoros which I actually thought brought out my skin tone nicely. However my co-workers didn’t take too kindly to their wardrobe obligation.
Talking to a few people who either just moved here from the States or were here on holiday, they thought that our fashion sense made us appear to steer towards alternative orientation, particularly for males. Not that there's anything wrong with that (Seinfield style), these people were quite vulgar in their terminology. But I quite love the fluoro revolution. What’s it like in your country?
Image: Authors Own. Good Vibes08
Fashion-easta
I salivate earlier and earlier every year as Easter eggs begin to line the shopping centers. Except for this year. It’s Easter, but where is all the chocolate?
I crooned over one egg that my lecturer gave to everyone in my class. It wasn’t enough. The seed has been planted and the taste is there. One small sample and I’m not satisfied. I ponder. What happened to the promotion of Easter this year? Did Cadbury forget to mark an important event on their Calender? Did Lindt decide that their customers have known for at least 1060 years when Easter actually is? I guess I’ll just have to wait a month or two before they start putting Christmas decorations up.
Designers it seems, have taken over the Marketing responsibilities this Easter. Henry Holland created a “Fashion Easter Egg” for Thortons, in a collection that will be shown at London Fashion Week.
Designer eggs. Yummy.
Image: Authors Original 07
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