Wednesday, April 30, 2008

Sunday, April 6, 2008

Branded Couture


Generation-Y is the ultimate consumer group, relying more heavily on brands than ever before. The only way to get the attention of this brand-crazy generation is to enlist innovative ideas in a campaign strategy using effective communication design that uses a language that speaks directly and indirectly to the consumer’s experience. Public Relations is a cultural experience. Campaigns and PR are offshoots of personal branding. A brand is a sample; when one uses a brand, one is sampling an aspect of that brand’s whole identity. For example, fashion lines create samples of their products/clothes for buyers to try before they buy in bulk for their store. A PR campaign, an event or a launch for a product creates the opportunity for consumers to sample that brand.
Image: Author's Own